Thursday, 19 January 2012

G Star Raw – Jeans You Won’t Want to Take Off


When you find the perfect pair of jeans, you’ll want to live 24-7 in them, as Zac Efron did when he put on a pair of G Star jeans.


G Star Raw creates jeans to fall head over heels over. And some argue that to get the best out of your G Star jeans you should wash them as little as possible. In fact, quality G Star denim can become like a second skin thanks to their durability - and by resisting washing your G Star jeans too often you’ll create that much sought after distressed denim vibe.

G Star Raw – The Zac Efron Effect

Actor Zac Efron wore the same pair of G Star jeans for eight weeks straight. He was reported to be very serious about breaking in his pair of G Star jeans in order to get a dirty, worn look. By wearing G Star jeans without washing them, day-in day-out, it’s possible to get rid of that stiff quality new jeans can have, create the lived-in whiskers and creases at the front of the pants, and still retain their quality and depth. Beautiful designer jeans like G Star should look like an easy and natural second skin.

Breaking in G Star Jeans

Everyone knows that new jeans have to be broken in – and in fact washing our clothes every week is something of an obsession. But when it comes to G Star jeans or any designer brand, washing frequently can impact on their durability and life cycle. Zac took his G Star denim seriously when he wore them everywhere he went. He told the press: “I wore them all throughout High School Musical 3… I even wore them hiking. You have to wear them everywhere to get them right.”
The dirty, distressed look simply can’t be achieved without genuine, authentic wear. Although you can buy stone washed or faded jeans to fit fashion, you can’t beat the real deal.

G Star for Denim Devotees

The actor has become something of a teen heart throb since High School Musical, and no doubt what Zac does, hordes of fans will follow. And there’s no doubt that the G Star clothing range has now attracted a whole new fan base. But it seems Zac is trying to break away from his teen heart-throb image. The denim devotee’s most recent role was in the more grown-up movie, Me and Orson Welles. And although he may not have had to don a pair of G-Star jeans for the role, he seems to be more proud of the movie than any of his teenage movies. He said to the press: “It's the first time I've ever watched a movie [that I'm in] and in the end I'm like 'OK! I didn't check my watch once!”
When you do finally give in and wash your G Star jeans, turn them inside out and keep them on a cool wash to help maintain the colour. If you want a faded effect – opt for a hot wash of 60 degrees.

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